Showing posts with label jcpenney. Show all posts
Showing posts with label jcpenney. Show all posts

Monday, February 27, 2012

Live from the Red Carpet!

Finally home from a fun-filled day at the Oscars, and had to do a quick re-cap! JCPenney was the title sponsor of the major event, and they hosted a grand experience for us bloggers all day long. From Sephora touch-ups to swag bags, awesome seats and a viewing party at the El Capitan Theater (complete with dinner, popcorn, snacks, photo opps, make-up touch-ups and more), today was certainly unforgettable!

Highlights included seeing Brad and Angelina storm the red carpet in a frenzy, only to stop, turn around and go back through the press line for photos and interviews; shooting a quickie video for JCPenney and eyeing Mario Lopez and cheering him on as he nabbed interviews with Brangelina as if his life depended on it. So funny. (And yes, he is so cute.)

Sitting amongst the fans was definitely a different experience (not exactly in a good way--a sectioned off area would be nice in the future--just in case anyone's asking!), and it was strange to not be working the press line and hustling the red carpet for once, while I spotted many of my reporter colleagues doing exactly that just across the way. All in all, though, the entire day was a blast and I can't thank JCPenney enough for having me today!

Check out these fun pics from the whole experience:















Wednesday, June 22, 2011

I Heart Ronson Summer Soiree!

Last night I headed to the Hotel Roosevelt in Hollywood to celebrate the summer collection of I Heart Ronson, the clothing line by designer Charlotte Ronson for JCPenney. Not only did I score a sweet summer dress, but I also caught up with the designer who dished with me on her #1 rule for summer fashion and beauty: less is more. When it comes to beauty products or accessories, the designer opts for minimal effort for maximum impact.

"You either do fun beachy hair or a Brigitte Bardot eyeliner, but keep the rest simple," Ronson explained. As for her successful (and affordable) clothing line, she comments, "I'm so happy to do this. I've learned so much about the JCPenney customer and I think it keeps getting better and better. This summer it was all about ginghams, eyelets, plaids, polka dots, maxi dresses and rompers...things that I would want to wear. Easy and effortless!"

Ronson obviously knows a thing or two about style, as her Young Hollywood friends including Nicole Richie, Paris Hilton, Nicky Hilton, Rashida Jones and Ashlee Simpson stepped out to show their support and enjoyed a fun-filled night of fashion, bowling and music by (Charlotte's sis) DJ Samantha Ronson.

Super fun night, great crowd and incredible music! Who's ready for summer?