I Heart Ronson Summer Soiree!

Last night I headed to the Hotel Roosevelt in Hollywood to celebrate the summer collection of I Heart Ronson, the clothing line by designer Charlotte Ronson for JCPenney. Not only did I score a sweet summer dress, but I also caught up with the designer who dished with me on her #1 rule for summer fashion and beauty: less is more. When it comes to beauty products or accessories, the designer opts for minimal effort for maximum impact.

"You either do fun beachy hair or a Brigitte Bardot eyeliner, but keep the rest simple," Ronson explained. As for her successful (and affordable) clothing line, she comments, "I'm so happy to do this. I've learned so much about the JCPenney customer and I think it keeps getting better and better. This summer it was all about ginghams, eyelets, plaids, polka dots, maxi dresses and rompers...things that I would want to wear. Easy and effortless!"

Ronson obviously knows a thing or two about style, as her Young Hollywood friends including Nicole Richie, Paris Hilton, Nicky Hilton, Rashida Jones and Ashlee Simpson stepped out to show their support and enjoyed a fun-filled night of fashion, bowling and music by (Charlotte's sis) DJ Samantha Ronson.

Super fun night, great crowd and incredible music! Who's ready for summer?