Viva La Loft

LOFT (as in, Ann Taylor LOFT, but don't you dare attach AT to the brand anymore), has been redesigned for a lighter, livelier, more fashion-forward customer and made quite a strong splash in L.A. last week with a cocktail party hosted by stylist Nicole Chavez. Tons of chic fashion power players arrived to the penthouse suite to see the clothes, admire the views and toast the new creative direction of a fashion brand that was undoubtedly falling by the wayside.







The clothes were cute-ish, and might just give H&M a run for their money, if they play their cards right, but only time will tell. For my full story write-up, click here.