Fall Into...The Gap (again.)

It's no secret that Gap has been suffering in the last five plus years or so, and they've tried everything (Sarah Jessica Parker, Madonna, CFDA collabs, etc.) to climb back on top, but to no avail.

Head of design Patrick Robinson has refocused their denim line, revived the Gap spirit (fingers crossed, anyway) and is now introducing new and improved (think: sexy, chic, designer-esque) jean styles and cuts that are sure to flatter.





I haven't had one second of time to pop into a Gap and see for myself, but a lot of fashionistas are raving about their perfect fit, totally cute styles and all at a Gap price, no less.

Plus, they've currently got an additional $20 off denim promotion to give you even more incentive to get into the Gap once more, which brings most jeans to a mere $49.50.

Sounds dreamy.