You Heard it Here First: LIVE! on Sunset

So there's a new shopping spot in Hollywood that's trying to break ground in a major way. It's called LIVE! on Sunset, and naturally, it's situated right smack in the dab of touristy, traffic-ridden Sunset Blvd.

Here's the scoop: They've taken a few hip, quintessential L.A. boutiques like Kitson, Fred Segal Apothia, The Way We Wore and more and clustered them under one roof for a one-stop-shop experience. Add in a generous smattering of underground-ish yet uber-cool brands like U.K.'s Superdry (hello, those genius Brits strike again!), Crispin & Basilio, Dream Society, Monrow, Laila Azhar, Sretisis, Current/Elliott and Rhys Dwefen among others, and deck the space out with a live recording sound stage (literally) and a luxe Buddha Bar in the back, and you've got a brand spankin' new concept.







So how's it going to fare? Only time will tell.
The boutique definitely stocks a tons of really cute offerings, but if you're any kind of L.A. local, you probably avoid Sunset Blvd. like the plague--unless it's the weekend and you want to get your groove on.

And as for the shopping? It's highly unlikely that I'll be fighting traffic to get over there too frequently on my own, but for tourists who don't want to trek all over town to snatch up their trendy Cali style souvenirs, this might be something along the lines of a retail genius jackpot.

Oh, and I should add: one brilliant move they did take into consideration was constructing a decent-sized parking lot right in front of the store.
Unheard of, in these parts of town.

Well done!